Top Features of an Excellent Website Tom Schmitz July 12, 2019 Computers Every business needs a website today to establish its presence in the online world. With the kind of time, efforts, and money spent on designing and developing a website, it becomes crucial to ensure that the end result is something that appeals to your target audience. Here are a few features that make for an excellent website: Functionality: The main purpose of designing and developing your own website is to solve a particular problem of your audience. For instance, the purpose of a job board would be to help employers post jobs and job seekers find jobs. It should provide a platform for employers and candidates to communicate with each other about the job application. You will have to consider all the functions that you need to include, if you want to build a fully functional website. Ease of use and navigation: Even an impressive website may be just a waste of your time and money, if it is not easy to use or navigate. The effectiveness of your website depends on how convenient it is for your users to find the information that they came looking for. Make it as easy as possible for your users to jump from one page to another and go back to where they came from. Relevance: You can upload a lot of content on your website. But of what use would it be, if it doesn’t seem relevant to your users. You can’t post content about cars on a job board that is meant to help people find jobs. Your posts should be about easy ways of finding a job, tips to clear interviews, important factors to consider while hiring employees, and so on. Optimization: If you want your website to be accessed by maximum number of people, you will have to make sure it is optimized for various devices, browsers, and search engines. Irrespective of the device or browser that a user is using, your website has to look and perform well at all times. So consult a professional and run a cross-browser compatibility test to find out if your website is well-optimized. Security: One of the major concerns of website visitors today is security. They want to make sure the details that they offer while signing up or ordering a product on your website are safe with you. A few ways to ensure this is to use SSL encryption, make sure the passwords are encrypted, and ask the security questions before allowing a user to reset his password, and so on. Always keep in mind the needs and expectations of your users, while designing your website. Pay heed to their feedback and make sure you incorporate their suggestions. This is the best way to provide better user experience.