Benefits of CRM in the cloud Tom Schmitz July 3, 2017 Technology A CRM (Customer Relationship Management) solution is a real must-have in the world of business today, when every company deals with more competition than ever before and every industry is as cutthroat as it’s ever been and only getting even more competitive on a daily basis. At the same time, traditional CRM solutions are nowhere near as efficient or as effective as they used to be in the past. CRM solutions based in the cloud offer significant advantages over traditional CRM platforms, and smart and savvy business owners, managers, and sales/marketing managers are making the most of this technology – and so should you! Here are some of the biggest advantages and benefits of CRM in the cloud technology that you have to be aware of today. Always on 24/7 access Every individual sales cycle is 100% unique, and it’s impossible to know exactly when you are sales, advertising, marketing, or management team will need access to the information that you have collected in your CRM. Business isn’t just conducted during the 9-5 hours like it used to be in the past, and by granting your sales team (and everyone else) access to this information whenever they might need it you are able to improve efficiency and boost results clear across the board. Effortless installation and upgrading Managing technology today is not just a headache and hassle but it’s also often incredibly expensive and time-consuming, which is why moving to a CRM in the cloud is such an appealing prospect – especially since you don’t have to worry about installation, upgrading, and troubleshooting the platform along the way. Cloud-based CRM platforms are going to be as close to a “set it and forget it” kind of solution as you are likely to come across these days. All you have to do is sign up for the program and begin inputting the information and details that you are able to collect throughout the sales process and you – and your sales team – are good to go! Easy integration and flexibility with other platforms and the company workflow Another one of the really big advantages for using a cloud-based CRM is the effortless integration of this CRM with a variety of other platforms (both online and off), creating for a real extensible solution that you can make your own. This gives you and your sales team a lot of flexibility that simply wouldn’t have existed otherwise. By choosing to use a cloud-based platform with other programs, add-ons, and even custom-made solutions you’re able to use the CRM as a foundation to build off of. You’ll be able to tailor your CRM to your needs without having to start from scratch. Improved security At the end of the day, security is everything when you’re talking about your business, your customers, and the critical information that allows you to dominate your market the way that your competitors aren’t able to. Cloud-based solutions are always enjoying dramatically improved security solutions, but also benefit from the fact that they are hosted in the cloud and can be backed up, migrated, and managed from a number of different off-site locations. This protects your data in a way that a physical CRM solution never could. About the Author Morris Edwards is a content writer at CompanyRegistrationinSingapore.com.sg, he writes different topics like How to tweak your small business for success into clients and Credit Score Essentials for Small Businesses and all topics related to Singapore, Business Formation and Singapore Company Registration Services.