PPC Management- What is it? Tom Schmitz September 18, 2015 Technology There are many different ways by which you can market your website on the internet. One of them is through pay per click channels. How do you find a new website online? You simply write a few essential keywords in a search engine, such as Google, and then browse through the results. However, while this is pretty simple and takes less than a second for the results to show on your page, there is a complex algorithm running at the back end. All search results are categorised depending upon the way they are optimised. For instance, Google’s robots carefully assess how each website is optimised and that is why you find the most relevant results at the very top of the search results. However, on the search results page, you may have also seen certain highlighted results. These results are shown separately, and are sponsored by the websites. Every website can bid on a certain set of keywords based on the frequency of use and the amount of traffic that each keyword pulls in. Obviously, the prices vary dependent upon the keyword and its popularity. However, PPC campaigns are not for everyone. Many people invest hundreds of dollars in PPC campaigns, but don’t get a lot of return for it. The Importance of Target Marketing The reason why PPC marketing doesn’t work every other person is just because people try to secure as many keywords as possible without really thinking about how it works. For instance, if you are running an online store in Dubai, you will need to target localised keywords in Dubai. While that may seem easy, there are several factors that you should consider too, such as the click-through ratio and the cost per click. This will help you get a better return on your investment. Rather than bid on every other keyword and try to diversify your target marketing campaign, you should focus on a few select keywords that are most popular. Why Hire a Professional PPC Management Company? Hiring a company that offers PPC management in Dubai, such as www.flare.ae can really help you make the most of your PPC campaigns. PPC management companies in Dubai will help you choose the best keywords, and they will also bid on keywords for you. The biggest reason why people prefer hiring PPC management firms is because they offer tangible results very quickly. This way, you don’t have to worry about waiting for several months for the results of your PPC campaign come to light. Within a few days if making this change, you will begin to see an increase in your website’s traffic. Obviously, hiring a PPC management company is costly. However, if done correctly, you will get a major return on your investment within a short amount of time. If you are using Google AdSense on your page, it won’t be long before you are able to generate a considerable amount of revenue from your page. The company will manage your marketing campaign based upon the budget that you set aside for them.