There’s no denying few can rival the competition found in the business world.
This is especially true in highly progressive countries like Singapore.
Fortunately, tools like Facebook marketing makes it possible for Singapore businesses to gain that highly coveted competitive edge.
However, every once in a while, brands experience challenges when using Facebook marketing.
For starters, algorithm updates and increasingly crowded news feeds has made it increasingly difficult for brands to get noticed nowadays.
Fortunately, when it comes to Facebook marketing, all is not lost yet.
Below are some of the many reasons Facebook marketing has continued to enjoy increasing popularity among Singapore businesses.
It allows you to post native videos.
Without doubt, using video is considered one of the most effective strategies that can be used in Facebook marketing nowadays.
Essentially, video auto play is all about psychology.
Videos come in through the news feed, users see movement, and in majority of the cases, it would be enough to draw them in.
More often than not, they’d be enticed to take notice and play the video.
As a general rule of thumb, it would be advisable to make the videos interesting but short and quick, with a call to action.
Analytics show that video posts have an organic search of as much as 8.71 percent.
Compared to link posts (5.29 percent), text only statuses (5.77 percent), and photo posts (3.73 percent), organic video posts are without doubt higher.
It allows you to share quote photos.
A tactic that has been used for quite some time is creating and sharing quote photos.
Basically, people love inspirational quotes that can elicit a particular emotion or motivate them to do something.
Inspirational quotes can also fuel interaction especially shares.
A Facebook share plays a huge part in social proof and can result to new fans finding and liking the brand’s page.
These provides a golden opportunity for brands to start the relationship-building process.
It allows you to put your CTA button to good use.
Back in 2014, Facebook introduced the call-to-action button designed to help bring the brand’s most significant objectives to the forefront.
Visitors who land on the page for the first time, it is vital that the most apt CTA be made available.
Currently, admins of the page have seven call to action options to pick from:
- Contact Us
- Book Now
- Shop Now
- Use App
- Watch Video
- Sign Up
- Play Game
It allows you to use dark posts.
Publishing a post that will not appear on the page’s timeline is called dark posting.
Dark posts are targeted for selected audience of the brand’s choosing.
Why is dark posting significant?
For starters, it can be used for split testing.
That means you can create three or four variations of a post and send them out so you can identify which kind performs best without necessarily flooding the timeline with every variation.
To find this Facebook tool, click on Power Editor situated in the left column of the Facebook Ads Manager.
From there, you have the option to click on Download to Power Editor so you can download the accounts you would like to manage.
It allows you to study negative feedbacks.
In some cases, knowing what your target audience does not like is considered one of the best ways to improve content you can offer in the future.
Facebook Insights gives you access to four types of negative feedback you can find in the “Posts” section:
- Report page as spam
- Unlike page
- Hide all posts
- Hide post
In essence, analyzing negative feedback can help you easily identify the types of posts your audiences can perceive as spam or posts they tend to hide more often.
Eventually, you will discover patterns that can accurately guide the themes, language use, and post types your audience will favor.