If you have already chosen the right words for your SEO campaign, do not hurry to write the whole content, because you still have a few choices to make. Here are a few things that you need to carefully think about.
First of all, before begin to do anything you must perfectly understand the following:
What your web-site is about;
What the purpose of your web-site is;
How committed you are.
After you have answered these three important questions, the time to get to work comes.
SEO Tips
1. Make your web-site about only one thing
Of course, you can add some extra information about your topic, but experts ICM Consulting reviews insist that the whole web-site must have single idea which will be the most essential to your message. As this is a very important step, you might want to do some keyword research before choosing the general topic.
2. Mention keywords only where they matter most
You need to include your “single idea” in the web-site’s title, domain name, tagline, description, keywords, page titles, blog categories, and page content.
3. Link to internal pages on your web-site
Most content management systems do this automatically, but if yours does not, then you will definitely want to be intentional about linking to your important pages directly from the homepage and then cross-linking them with each other.
4. Use a permalink structure with keywords.
A lot of web-sites today unfortunately have “ugly” permalink structures which that use numbers in order to identify pages. Do not do this mistake! It is very-very bad for SEO and just does not look and feel good.
You need to use a URL structure which includes text, and always make sure to include keywords in your URLs. So make sure that instead of this: http://web-site_name.com/?p=10e you will do this: http://web-site_name.com/homepage
5. Remove everything that slows down your website
Page load time is very important, so you need to get rid of any non-essential information, large images, music players, flash graphics, and unnecessary plugins that bog down your website.
6. Use keywords in your images
Name the images of your web-site with the keywords, use them in the images’ title, description, and any alt attributes.
7. Link to other web-sites with relevant content
This can be easily done by including a link list, blogroll, or resources page on your web-site.
With no doubt, you should do it sparingly, because each outbound link is a “vote” for another web-site. However, if you do it well enough and people click on your links, this will tell all search engines that you are a trusted authority in your field.
8. Frequently update your web-site
Web-sites with dynamic content always rank higher if compared to those with static content. That is why blogs and various directories do so well on search engines.
9. Have other web-sites link to you
According to ICM Consulting specialists this is extremely important, when it comes to SEO. The bummer is that it is not something you necessarily need to control. For the purpose of getting these “shares” you need to simply create good relevant content, and sometimes you may even ask other web-sites’ owners to do so.
